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Top 5 Beauty and Fitness Trends for 2015

Continuing our theme this week for predicting the top trends of 2015 (see last post), today we’re asking: what are the top beauty trends for the coming year? For those looking to not only look better but feel better, this post is for you.

Body Weight Training

As far as fitness trends go, body weight training will be it for 2015. For those unfamiliar, this kind of training uses one’s own body weight as resistance — exercises such as pull-ups, push-ups, ab roll-outs and others qualify. Body weight training places less stress on joints than do free weights, and they can be done anywhere. In fact, the American College of Sports Medicine’s survey of fitness professionals ranked that as #1 this year, partly because body weight exercises are extremely affordable. “Anyone can do it with no equipment needed,” said Jaya Savannah, strategy coach for holistic businesses. “It’s perfect for this economy.”

Dry Brushing

Dry brushing is not exactly a new concept; has been around for centuries, but the practice fell out of common knowledge until recently. Now everyone from actresses to aestheticians is using a dry brush to remove toxins and help skin glow. Simply exfoliate with a polishing body brush before showering each day. “Brushing boosts blood circulation and helps the lymphatic system, both incredibly important to wellness,” says Kathy Heshelow, founder of Sublime Beauty. “Added benefits include reducing cellulite and in-grown hairs. Plus, frankly, the great invigoration it gives!”

Near Eastern Wellness Traditions

After a thousand years of perfecting health and beauty techniques using food and regional items from nature, more and more people are using nutritional, beauty and “spa” traditions central to Middle Eastern cultures in years ahead.
Mediterranean and African fruits, grains, and spices will be sought after as ingredients used for both food and beauty, and spas will offer more experiences like rasul/mud treatments and sand bathing.

Preventative Treatments

Naturopathy, acupuncture, yoga, kinesiology. For years these and other such practices were eyed with suspicion as quackery or worse, but over time, these traditions, often coming out of Asia, have become more accepted in the West as result have spoken for themselves.

“Consumers want to support health and prevent problems, rather than address issues once they become problematic,” says Allan Share, president, Day Spa Association. “This urgency has come to the forefront because consumers are feeling uncared for in the medical community; they want to stay on track without running to the doctor, particularly given the rise in premiums and out of pocket health-care costs.”

Treatments for Men

Men are becoming more open to the spa experience because they recognize the value of taking better care of themselves. And spas are taking notice, offering more services for the masculine, like the “sports massage” or “executive massage.” Men are even increasing the amount of esthetic services they purchase — procedures such as Botox or laser hair removal. Look for this trend to continue, and grow, with the coming year.

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